Day: 07/21/2018

State of the Nation’s Magazine Address 2018


[Requested by Gab F. Hernandez, originally slated for last May but given away due to the observation of UBC 12, and advanced happy birthday to him on Monday.]

FOR THE FIRST TIME in Timow’s Turf, this requested article will go beyond TV and radio.

When you hang out at the mall to go shopping and afterward, you land to the checkout section in the supermarket, department store or in a bookstore. While the clerk scanned your purchased items, you were distracted with the front covers of your favorite interest printed with varying type sizes, hanged at the rack or a shelf, and decided you buy one at the last minute.

When you come home, you open from its plastic packaging, they are entertained over the pages of glossy paper filled with pictures and words that satiate their own personal passions – from cooking, fitness, anime and pretty much anything under the sun.

The magazines that we know of usually publish once a month and many magazine brands that we know of are dominantly owned by the quadropoly: ABS-CBN Publishing, Manila Bulletin Publishing Company, One Mega Group and Summit Media.

Today, the state of the nation’s magazine industry is ever-changing — primarily, the undergoing digital migration. As the cost of printing in pulp and ink continues to rise and the supporting advertisers chose the alternative platform to market their products at a cheaper rate, the mechanical printing press would shut down for the last time after many years.

This happened last April with Summit Media. After their full digitalization, they pulled the last vestiges of magazine brands such as Top Gear, Cosmopolitan and yes, even FHM, to name a few to their respective domain names. On the other hand, Yes! Magazine – their local showbiz magazine – has been migrated and merged to Philippine Entertainment Portal (PEP).

For those who owned the last issues from Summit will certainly say that what you own is now a collector’s item. The remaining three players will have theirs sooner or later, those paper magazines will be an artifact worth to be displayed in a museum or in a library and be placed in a “rare” collection.

Yes, that includes your K-Zone collection (which ended publication last year) for some people who refused to grow up.

The shelves, the racks, that once displayed the recently circulated and encapsulated binding containing our individual joys, intrigues, and interests will have more room for other products and will become a distant memory.


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