CALL IT an early Christmas TV special for the South Triangle Duopoly but unlike the usual pre-recorded annual show, both of the shows will happen live tomorrow night but with a bold, new experiment.
Both ABS-CBN and GMA have tied up exclusively with the top two e-commerce platforms — Lazada and Shopee, respectively.
In both online shopping platforms, they strategically and competitively bring down their prices on selected — if not all — items with free shipping with little or no minimum spending.
On both particular specials, their respective platforms will have the livestream of the said event. Their televised specials will start from 10:30 p.m. to midnight of their culminating day’s eponymous sale.
So what are the differences between the two, you might ask?
Lazada 11.11 Super Show (ABS-CBN)
Lazada’s 11.11 is considered a one-day event. To promote them further, their Super Show will broadcast from Sofitel Tent, Pasay City but the livestream will start half an hour ahead of the television broadcast.
They will star Vice Ganda, James Reid, Maja Salvador, Karylle, Billy Crawford and Maja Salvador with performances of Maymay Entrata, Edward Barber and other Kapamilya stars.
Shopee 11.11 Big Christmas TV Special (GMA)
On the other hand, Shopee 11.11’s promo lasted almost a month — well, since October 15.
For this year, Senator Manny Pacquiao is their brand ambassador.
Like Lazada, Shopee will star the Kamuning counterparts with an emphasis on top celebrities like Alden Richards, Maine Mendoza and Heart Evangelista. They will join last year’s ambassador — the Mr. Pinoy Christmas himself — Jose Mari Chan, where he will perform exclusively the latest jingle of this e-commerce platform.
Unlike the rival, there is no specific place where their live performance; thus, we assume that it will broadcast within the Network Center. Also, there is a bonanza of exciting prizes within the show including a motorcycle, a car and a house and lot.
NOTE: GMA’s Christmas Station ID will be released ahead of the show during or before Kapuso Mo, Jessica Soho. (Consider this as a bonus.)
Smelling a New Tie-Up
That being said, the tie-up could turn into an opportunity for network executives’ chance of exclusivity for the holiday seasons to come. (Well, if one’s franchise will survive next year.)
Photos courtesy of Lazada/LhyzieBongon.com and Shoppee/TheSummitExpress