Month: August 2021

Can Social Media Influence the National TV Sphere?


[Requested by MJH]

WHEN PEOPLE are asked about public relations (PR), they usually have mixed feelings about them in question — whether their products or services in a firm were favorable or not — as an adage goes: “Good or bad publicity is still publicity.” 

This holds in our national television industry.

Before the Internet, the reactions to the shows and networks that had just aired were published in print (in the entertainment section in the newspapers and specialty magazines) on the next issues. Then, there was the online world; for those who remember the early days of it, PinoyExchange comes to mind, and then, Friendster.

Social media platforms such as Facebook, Twitter, and Instagram grew in popularity and diversity during the previous decade (the 2010s). As a result, entertainment department executives from various TV networks and program producers were urged to include their Facebook pages and other social media handles on their title cards, fearing that they would be out of touch.

In some cases, they put the official hashtags (HTs) for each episode on the title card before the commercial break or on the left side of their screens (as the right is reserved for the station logo and the MTRCB rating).

As a result, some users can respond by tweeting with the corresponding HT. In the perspective of a social media marketer (whether working for a program or a TV network), they purposefully select praise tweets either from a specific network’s brigade or a die-hard fan and dismiss negative criticisms, even constructive ones, regardless of validity and substance. Others, on the other hand, use the same official HTs to gain clout.

Nevertheless, it’s the dynamic marketing mix for the 21st-century viewer.

We are now in the 2020s; a fifth of the current century has been passed and this decade is still relatively new. We’ve seen how last year’s twin events — a major player’s fall and a global pandemic — caused significant setbacks and pains in the industry, although social media survives and becomes a tool for protest and reform.

How did the surviving Two Major players respond? Can they be influenced in the new course of television history for the better or the worse?

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[QuOP No. 17] Expanding Horizons: Can GMA Regional TV’s Newscast Beat the Former Competitor?


[AUTHOR’S NOTE: ALMOST FIVE YEARS AGO, I published a blog post about a different tug of war (which is not within the South Triangle): about the share of national and regional newscasts. In that post, Metro Manila’s happenings are integrated into the national newscast, which drew much irritation for those outside the concerned area that is not considered a big deal. I decided to revisit that post and apply it to a more concrete conjecture.]

LAST MONTH, I read a piece from Karl Aguilar (a.k.a. the Urban Roamer) on Medium about how regions of our country should be divided. Currently, we have 17 but he thought that it was arbitrary and meaningless. In that specific entry, he reimagined it based on multicultural linkages and logistics; he came up with 21.

After reading his reimagined divisions, it popped out an idea from my head: How would GMA Network expand its regional newscasts to that number? It seems that they can surpass the number of their previous competitor before their closure last year by switching the digits around.

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Your Favorite Music Radio station is heading to Mega Manila sooner than you think


FOR TWO of the committed posts this month, I have thought about two themes: seizing the opportunity and expanding horizons. 

First, the seizing the opportunity: whenever adversity strikes (whether it be a global pandemic or a fall of a prominent major player), they dust themselves off, be resourceful and go up the ante.

The second, expanding horizons: While many are climbing up from troubles, few try to go further than their former prominent holders; they are not supposed to rest on their laurels.

On this first of two distinct posts, we’re not going to tackle one of the present nationwide media conglomerates. We’re going to tackle the rising ones (which is not much recognized or not reached by at least three metropolitan areas in the country); I know I’ve done this last October but another player is grabbing the opportunity much faster among the rest that will stun some loyal radio listeners but some (including yours truly) will not found this one surprising.

In this post, we will tackle the prospects of this media entity called: Philippine Collective Media Corporation.

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