All Out Sunday

Can Social Media Influence the National TV Sphere?


[Requested by MJH]

WHEN PEOPLE are asked about public relations (PR), they usually have mixed feelings about them in question — whether their products or services in a firm were favorable or not — as an adage goes: “Good or bad publicity is still publicity.” 

This holds in our national television industry.

Before the Internet, the reactions to the shows and networks that had just aired were published in print (in the entertainment section in the newspapers and specialty magazines) on the next issues. Then, there was the online world; for those who remember the early days of it, PinoyExchange comes to mind, and then, Friendster.

Social media platforms such as Facebook, Twitter, and Instagram grew in popularity and diversity during the previous decade (the 2010s). As a result, entertainment department executives from various TV networks and program producers were urged to include their Facebook pages and other social media handles on their title cards, fearing that they would be out of touch.

In some cases, they put the official hashtags (HTs) for each episode on the title card before the commercial break or on the left side of their screens (as the right is reserved for the station logo and the MTRCB rating).

As a result, some users can respond by tweeting with the corresponding HT. In the perspective of a social media marketer (whether working for a program or a TV network), they purposefully select praise tweets either from a specific network’s brigade or a die-hard fan and dismiss negative criticisms, even constructive ones, regardless of validity and substance. Others, on the other hand, use the same official HTs to gain clout.

Nevertheless, it’s the dynamic marketing mix for the 21st-century viewer.

We are now in the 2020s; a fifth of the current century has been passed and this decade is still relatively new. We’ve seen how last year’s twin events — a major player’s fall and a global pandemic — caused significant setbacks and pains in the industry, although social media survives and becomes a tool for protest and reform.

How did the surviving Two Major players respond? Can they be influenced in the new course of television history for the better or the worse?

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Simulcast Frenzy: When Does This Good Thing Go Bad?


[Requested by MJH]

AT THIS SPECIFIC TIME in the pre-pandemic era, you’re about to finish work for the day. As you would drove along a thoroughfare that is well-known for heavy traffic in the evening rush hour, your favorite newscast on TV will start in a few minutes but in a swift moment, you tuned your car radio to their corresponding frequency.

The aforementioned situation described above is the broadcast practice of simulcasting. Simulcasting is the broadcasting of programs across more than one medium or more than one service on the same medium.

Simulcasts can happen within sister channels just like the Six-Lettered Network back then with their UAAP Finals or MPBL Finals on weekend in place of a filler movie block.

Events that are covered to most media platforms are also part of the broad definition of simulcast; one of the best examples of that is the President delivering the State of the Nation Address to Congress every July.

This broadcasting practice is normal but sometimes, like in all things, it can go too far and pretty harmful — especially if you have the virtual sole control in the TV industry. Let’s examine the current case of GMA Network after the jump.

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[The New PHTV Order] GMA Network Still Requires a Major Change of Heart


[AUTHOR’S NOTE: This is the second of the two-part series. Although January is behind us, the plan for 2021 remains.]

THE OLD ORDER of things has passed away and Philippine television is no exception.

After the decades of heated head-to-head rivalry in the South Triangle of Quezon City, they concluded not just from a planned fall of a pioneering giant but also by a global pandemic.

With the New Normal now adapted, we also witnessed a New Landscape of this traditional media. It will be a test between the triumphant giant, GMA and the momentum-gaining challenger, TV5.

In the second part, we will tackle the Kapuso Network — fittingly right in the month of hearts — but did they win the hearts of the public as they are finally earned the No. 1 spot? Let’s find out.

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[350th Post Special] Alternate PHTV Timeline: What If COVID-19 Never Happened?


[AUTHOR’S NOTE: This post is a piece of fiction based on a handful of facts. Please take this with a grain of salt.]

WE CAN ALL agree about these two maxims: We can neither change the past nor regain the lost time.

During our (normal, face-to-face) school days, we keep asking questions to our history teachers “hows” and “whys,” over significant happenings of places but a few dared to ask “What if” or “What could’ve happened…?”

Those few belong to an academic realm of alternate history, a type of speculative fiction consisting of one or more different historical events. For those who will take this genre, the decision lies up to one’s belief and others have some reservations. On YouTube, you can find these genres with supporting maps; others have showcased in DeviantArt or in related forums.

However, in this specific AH, we will not include maps.

This idea came from a comment by Twitter user @tootongjomartin back in January after publishing the second part of the series “If There Is No More ABS-CBN” where the remaining competitors respond in a normal (non-pandemic) setting.

Now it happened.

Therefore, in retrospect, The main question of this AH project is: “What might have happened to the media networks if the COVID-19 pandemic never happened?”

The constraints: You cannot change the weather patterns from May 6 to the present.

BEAR IN MIND: In a supporting YouTube video, the acronyms A.E.T. stands for “Alternate Earth Timeline” (the situation of what and R.E.T. stands for “Real Earth Timeline,” as in what happened in reality.


THE ALTERNATE TIMELINE

Before May 4

The daily Laging Handa public briefing from PCOO would simply not exist.

SMAC Television Production’s shows would have rolled: one on IBC 13 (Yes! Yes! Yow!) and two on GMA News TV.

On PTV, Lotto draws would’ve conducted as usual while on IBC, El Shaddai would have been airing.

On TV5, Aksyon newscast branding would’ve stayed. The Buhay Komedya Channel on Cignal would’ve been launched as scheduled.

May 2020

Wednesday, May 6

  • Emergency meetings were summoned from advertising agencies, KBP to media networks like GMA and TV5.
  • Two months after finishing Season 95, the NCAA Policy Board was shocked by the news as they were literally halfway through the contract.
  • Roberto P. Galang, president of TV5, would be hinted to the press about their plans, “Our entertainment programming will be revived perhaps after the Tokyo Olympics.”
  • Meanwhile, the master control on GMA Network logs that programs were finished on time as promoted after a bit more than two years of being head-to-head.

Tuesday, May 12

  • One month before the 2020-2021 season tipoff, MPBL faces a dilemma on which broadcaster be their new home. PTV is next in option.
  • ALTERNATE EARTH HEADLINE: Palawan nixes division

End-May

The UAAP 82 women’s volleyball is finished — with Liga carrying the Finals. With the five-year contract of UAAP and ABS-CBN expired, the prestigious collegiate league’s board faces jitters.

June

Sunday, June 14

On GMA, All Out Sundays threw a grandiose party on their network’s 70th anniversary with the formal launch of GMA Affordabox (12 days earlier than in real time). Tomorrow, Heart of Asia becomes the first digital subchannel other than GMA News TV to formally launch.

July

Saturday, July 5

NCAA Season 96 (host school: Colegio de San Juan de Letran) would proceed without a terrestrial broadcast partner.

Friday, July 10

With the House of Representatives denied the franchise renewal of ABS-CBN, the UAAP board summoned an emergency meeting on determining who will be their new broadcast partner.

Friday, July 24

The Tokyo Olympics would’ve begun. Though the country’s broadcast rights are awarded to MVP Media Group, the opening ceremony was aired on One Sports instead of TV5 because of PBA because the league doesn’t respect the international multi-sporting event.

Saturday, July 25

In gymnastics qualifying, Carlos Yulo was qualified on the men’s floor competition. The coverage aired on both TV5 and One Sports.

Friday, July 31

Because it was a holiday and due to the qualification, TV5 decided to cover Carlos Yulo’s final competition on the main channel instead of their sports channel. Thankfully, it was in the morning. He won the first Olympic gold for the country, the Filipino audience was jubilant. The Philippine national anthem was played for the first time, Yulo wept tears of joy.

Monday, August 10

Just as Galang promised, the first wave of programs from TV5 began (one week earlier than in real life) to roll.

ALTERNATE EARTH HEADLINE: [Carlos] Yulo to get hero’s welcome, meet Rody

Monday, August 31

As ABS-CBN Regional Group folded, GMA Regional TV’s programs in the morning began to expand.

Saturday, September 5

UAAP Season 83 (host school: De La Salle University) would’ve tipped off — not canceled — on a new broadcast partner, TV5 / One Sports. During the week leading to the season, Cignal subscriptions go higher.

Late September

  • The Philippine Movie Press Club (PMPC), despite the panic due to affiliation of publicists with the fallen giant, announced the nominees for the 34th Star Awards for Television. Most of the nominees are from GMA. The winners were to be awarded in New Frontier Theater in Araneta City with a delayed telecast a week later on PTV.
  • DJ Chacha and Ted Failon joins Radyo 5 one week earlier than in real life.

October

Early October

Miss World Philippines would be airing on PTV, instead of long-time partner GMA, to avoid beauty pageant monopolization.

Late October

  • On the awards night of PMPC Star Awards, GMA would’ve won the Best TV Station after seven years. The streak would go on until at least 2022.
  • The new NBA season tipped off on One Sports (two months earlier than today).

November

Sunday, November 1

REAL NEWS: Super Typhoon Rolly battered Bicolandia.

GMA News TV would’ve responded away — instead of airing non-news programs that became a source of ridicule in real time — and converted into a 24-hour news channel.

Mid-November

Thanks to the windfall, GMA’s net profit for the first nine months of 2020 would be about 85% higher than the same period last year — 6 percentage points more than in the real world.

Late November

Like in real life, Miss Earth 2020 was aired for the first time on TV5. Like in Miss World, Carousel Productions, the organizer behind the pageant, didn’t want GMA to go into portfolio overload.

December

  • Miss Universe 2020 was aired exclusively live on GMA Network after ABS-CBN fell. Our contingent, Rabiya Mateo of Iloilo City, finished in the Top 20.
  • GMA covered a Christmas special — the only network to have an all-star holiday special since TV5 was just restarting.
  • AGB-Nielsen released the result of the nationwide TV ratings, Voltes V: Legacy would’ve been the No. 1 in the weekday primetime program.

What’s the Difference than In Real Life?

Without the pandemic, GMA would’ve gotten a bigger rate of growth in revenue for the first nine months than in real life. Regional news services would’ve been established ahead of time before the storm. The main channel’s entertainment programs would’ve gone ahead of time but their shows go and prouder than we harnessed right now. Network fanatics take revenge with more awards but others would still get angrier.

The revival of local entertainment on TV5 in three phases would’ve started one to two weeks ahead.

Even with Martin Andanar’s promise, PTV would’ve started ahead but no viewer would care (other than the pro-admin fanatics) and dare to watch them, save the Lotto draw and PTV Sports.

Even if the displaced technical and creative employees would invite the offer, IBC 13 would still be an unwatchable channel because of pay issues and financial stature. (Company culture matters!)

NET 25’s new programs might not have been on the air today or they would go earlier. The segments of their noontime show, Happy Time, would be really different.

Had not for the pandemic that rechanneled their funds for response, community broadcasters would’ve emerge further. More entities would register and file their franchises to Congress before getting the revoked frequencies.


What would be your TV timeline if the COVID-19 never happened?


Timow’s Turf wishes every reader a contemplative Christmas.


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GMA Has a Response To TV Plus and What Might Have Been Their Marketing Gig?


[AUTHOR’S NOTE: The following post contains a mix of confirmed and speculative content.]

ANG ABOT-KAYANG (AT KATUNGGALI NA) BLACK BOX. The prototype of GMA’s Affordabox has been released last week. While it has not yet been released commercially, this will cost less than a thousand pesos for a one-time payment.

WHEN the cat’s away, the mice will play… or another breed of cat, rather.

While ABS-CBN was not allowed to broadcast in over the free-to-air airwaves, GMA Network has taken advantage of the circumstances.

While their best-selling TV Plus is under hot water over certain features, the Kamuning Network has just released its counterpart just as the currently dominant general entertainment TV network on the analog is celebrating its 70th (broadcasting) anniversary this month.

Ladies and gentlemen, I bring you the GMA Affordabox.

Specifications, So Far

The confirmed section takes place here.

Like TV Plus, they highlight their very own three channels with enhanced and crisp pictures: GMA, GMA News TV and the Heart of Asia. The last aforementioned — and their first digital subchannel — offering will serve as a response to the Asianovela Channel and unlike ABS’ own digital subchannels, it won’t be exclusive.

While emergency warning broadcast systems (EWBS) are found on both set-top boxes, as of their respective latest updates, there are three new functions that TV Plus lacks: a multimedia player, a personal video recorder and a functional auto-on alert feature.

The Affordabox will carry other surviving free-to-air TV stations with licit and unexpired franchises, signaling a vindication to the rival product’s first year in their market. (The hardcore members of the AlDub Nation remember what happened when Kalyeserye is on but those sets using TV Plus accused them of “sabotage.” Today, they say “revenge is sweet.”)

This set-top box will be available on the market soon on hardware chain stores, appliance centers and online shopping platforms. The price of this receiving device is said to be less than P 1,000, one-time payment with no monthly fees — a slap to Kapamilya Box Office, an encrypted and exclusive free-to-air channel that brew controversy because it was treated akin to a pay-per-view on satellite or cable.

 

Marketing Gig What-Ifs

This section contains a mix of facts and speculations.

The grand launch of the Affordabox will happen tomorrow (June 14). Had the pandemic not happened, it would have happened over on All Out Sunday as part of the grand celebration for the media entity.

After that launch, what might have been the advertising concept for their own receiver? What we do know right now, according to the recent posts by solid Kapuso fans on Facebook, is Heart Evangelista will be their brand ambassador.

The commercial concept will be different from the Mahiwagang Black Box five years ago. In my intuition, they will be simple but emphasizing out not just the features that Mother Ignacia lacks but to brag about not having to pay — albeit, voluntary — monthly fees.

For the rest of this month, two variety shows that draw amassing audience (Eat Bulaga and Wowowin) would have conducted a bunutan (daily raffle) but since crowd gatherings are forbidden right now, they are already adjusting over APT and over Wil Tower (Tutok To Win).

If their marketing gigs were successful (whether in this hypothetical pre-pandemic plan or now), they will be ready to expand further to respond to Yey! and CineMo combined (hypothetically, they may be called the Astig Channel) and to innovate for mobile counterparts (a.k.a. the rumored dongle) as a reply to TV Plus Go.

Speaking of taking advantage and the rise of network-owned digital TV apparatus, the National Telecommunications Commission (NTC) has yet to formulate and to enforce such a harmonized policy on that hardware once and for all and make a clear and ultimate point on the conditional access system (encryption).


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On Sarah G’s “Tala” and the Rise of OPM Dance Challenges


[IMMEDIATELY REQUESTED by Miggy Tapuyao]

WHO SAYS OPM is dead? Well, it’s just a bit slow.

As we kicked in the new decade, this song of Sarah Geronimo from 2015 has surfaced over the social media.

The song’s music video, choreographed by Georcelle Dapat-Sy’s G-Force, was released on the following June.

During its debut, it charted at No. 1 in MYX (daily and weekly) and MTV Pinoy (weekly). It placed second on the daily charts on MOR 101.9 and eighth on the weekly Pinas FM 95.5. At its revival, the song reaches Top 10 in every music streaming service.

Within that period of the initial release of that sleeper hit to its revival, several artists from Viva and ABS-CBN performed their dance cover to the song. In addition, the song’s melody was used for Jollibee’s Burger Steak featuring Anne Curtis (her fellow Kapamilya-cum-Viva talent).

Tala became one of the 10 best OPM songs of the decade, according to CNN Philippines. According to author Ian Urrutia, it became a club sensation years after its release and became a new LGBT anthem.

Indeed, netizens have concluded a moral lesson behind the revival: Be patient.

Due to the acclaimed success, the Pop Princess leads the dance party last Sunday on ASAP (celebrating its silver anniversary this February) in order to distract the newcomer All Out Sunday.

In general, challenges — whether by dance or any acts (like Ice Bucket for ALS in 2014) — has been part of the pop culture of the preceding decade. In such matters, it would eventually pass out in the account of our shorter attention spans.

With that in mind, how long will this last? Which music hit will replace and outshine Tala? Let us know in the comments section.


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