Supertyphoon Yolanda

Your Favorite Music Radio station is heading to Mega Manila sooner than you think

FOR TWO of the committed posts this month, I have thought about two themes: seizing the opportunity and expanding horizons. 

First, the seizing the opportunity: whenever adversity strikes (whether it be a global pandemic or a fall of a prominent major player), they dust themselves off, be resourceful and go up the ante.

The second, expanding horizons: While many are climbing up from troubles, few try to go further than their former prominent holders; they are not supposed to rest on their laurels.

On this first of two distinct posts, we’re not going to tackle one of the present nationwide media conglomerates. We’re going to tackle the rising ones (which is not much recognized or not reached by at least three metropolitan areas in the country); I know I’ve done this last October but another player is grabbing the opportunity much faster among the rest that will stun some loyal radio listeners but some (including yours truly) will not found this one surprising.

In this post, we will tackle the prospects of this media entity called: Philippine Collective Media Corporation.


Timow’s QuOP No. 14: How Long Should Christmas Station IDs Last?

UPDATED: November 18, 2020 @ 09:33 (UTC+8)

[This post is dedicated to the former and current employees of the Creative Communications Management Division of ABS-CBN and the competitive counterpart of GMA.]

AT THIS TIME of the year, normally, we would see the two national TV networks in South Triangle pitting out each other through Christmas station IDs (CSIDs) to lure viewers. These materials determine which production value is the most eye-catching and is the most earworm. In addition to their show of altruism, this is where they show their star power and personality recall. After each song was performed, the sound trademark of their respective network is integrated.

However, this year is different due to the two heavily-defined events with oxymoronic expectations. First, the lingering pandemic and reeling recovery from the destruction of Super Typhoon Rolly (Goni) and Typhoon Ulysses (Vamco) would mean a somber yet guarded mood but the second, loss of a trailblazing player’s license to free-to-air broadcast would translate the other competitor to rub it in.

In this quarterly open pit, we will relive the track record. Our goal is to determine the regression model and find duration on their respective official song and music videos that could be earmarked in the future.


The Track Record of South Triangle’s CSIDs


The production of their renowned CSIDs lies in the efforts of their Creative Communications Management Division, in which the workforce was decimated from 170 to 15. While their campaign began in 2002, the continuing streak of musical CSIDs started in 2009. Here are their annual Christmas songs from that year onwards:

  • 2009: Bro, Ikaw ang Star ng Pasko. This is the most inspiring and the most popular slogan, based on the post-TV Patrol primetime drama May Bukas Pa. It delivered a motivating message of reeling from Typhoon Ondoy (Ketsana) and Pepeng (Parma).
  • 2010: Ngayong Pasko, Magniningning ang Pilipino. Performed by Toni Gonzaga and Gary Valenciano backed by the UST Singers, this is the first Christmas song of the 2010s with a sun in the Philippine flag appending their lantern (perhaps, associated with the first automated election that landed the victory of Noynoy Aquino as President — one reason of controversy that leads to the downfall of the network today). The music video has appended the chorus of the preceding year’s official Christmas song.
  • 2011: Da Best ang Pasko ng Pilipino. This holiday song is performed by Maria Aragon, a then-11-year-old Fil-Canadian sensation who covered Lady Gaga’s “Born this Way.”
  • 2012: Lumiliwanag ang Mundo sa Kwento ng Pasko.
  • 2013: Magkasama Tayo sa Kwento ng Pasko. Part of their TV’s 60th anniversary, their CSID was released two days before Supertyphoon Yolanda (Haiyan) lashed out at Eastern Visayas. After the storm, their lyrics are modified and uploaded to the Pagbangon version.
  • 2014: Thank You, Ang Babait Ninyo. Named after the carol that was sung by children after receiving loose change or small treats, they were performed by The Voice Kids Top 12 finalists about the acts of generosity at the year of recovery.
  • 2015: Thank You for the Love. This song was performed and emphasized by their network’s love teams.
  • 2016: Isang Pamilya Tayo Ngayong Pasko. The song was performed when The Voice of the Philippines was at its peak.
  • 2017: Just Love Ngayong Christmas.
  • 2018: Family is Love.
  • 2019: Family is Forever. Their final CSID on the owned-and-operated era contained a mashup of at least three songs of their CSIDs past. The theme was the longest and, in hindsight, subtle before the network’s contrived fate the following May.



On the other hand, GMA didn’t catch up to the trend until 2015 when Kalyeserye on Eat Bulaga was at its peak.

  • 2015: MaGMAhalan Tayo Ngayon Pasko. Interpreted by Alden Richards.
  • 2016: Magic ng Pasko. Interpreted by Julie Anne San Jose, there is no corresponding official music video but they are separated into three animated IDs, which is a very distinct feature.
  • 2017: MaGMAhalan Nang Buong-Puso. From this year, the official music video is longer than and separate from its recording session counterpart. The former video is introduced by Jessica Soho before the song proper.
  • 2018: Ipadama ang Puso ng Pasko. 
  • 2019: Love Shines. The music video includes the staff from GMA Regional TV.


Data collection

We obtained data through a YouTube search. However, caution is made to record the real duration of both the official song and the music video as ABS took advantage of the features in YouTube video uploads (e.g. end slates playing the chorus of their song for up to 20 seconds) while GMA did not (save 2016).

Factoring out the YouTube features, we have this treated data table for the two TV networks:

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Finding a Reasonable Regression Model

There are several regressional models to choose from to determine the duration of future editions. To choose a reasonable regression model, one must determine the fate of extrapolation. In this post, we decided to examine three regression models and examine the disadvantages:

  • Exponential regression is the worst model to use to predict the future duration of CSIDs in both forms. As the year passes, the duration grows with a certain percentage that they will reach 30 minutes (a minimum running time of a TV program) soon.
  • Linear regression is a better option whereas the years go by, few seconds are added but it won’t stop and reach the maximum someday.
  • Polynomial regression could give more coefficient of determination (R-squared) but the downside is that there would be extreme points of calculated duration. Their extrapolated prediction will sometimes reach more than 24 hours; sometimes, negative, which both are impossible. Therefore, it has to be ruled out.

What’s the best regression model?

Logistic regression is another regression model where it determines the asymptote — in other words, the minimum and/or maximum duration of both materials. This will require more effort than the preceding three that are found on Microsoft Office Chart. In that case, we use the Desmos graphing calculator.

Plotting the points on the data table above, this model has proven the strongest coefficient rating as proved in the tables below. Therefore, this will be the model for extrapolating the future.

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How Long At Least? At Most?

Here is the output graph of each network on each product (the song and the music video).

Legend: The dashed color lines are the regression models: red for logistic, blue for linear and green for exponential. The purple vertical line represents the current year.

  • ABS-CBN:
  • GMA:

Had ABS granted another lease in life on free-to-air broadcast, the official song would last at least 5.461 (5:28) minutes — rounding at the half-minute intervals, 5 1/2 minutes. However, the official music video should last at most 12.946 (12:56) minutes or in the nearest 30-second intervals, about 13 minutes. Extrapolating for 2020, we would’ve expected their official music video to last about 12:22 (not counting the end screen).

For GMA, their Christmas station IDs in the future shall have a calculated minimum limit of 3.308 (3:18) minutes or 3 1/2 minutes. In their MV counterpart, the calculated maximum limit would be 8.472 minutes (8:28) or 8 1/2 minutes. Extrapolating for 2020, we would expect to listen for about 5 minutes for the pure song and almost double that duration for the official video. With the rescheduled premiere yesterday, the official MV this year was clocked in at 7 and a half minutes; the official song uploaded on their official YouTube channel four hours later from our initial publication lasted 5:27 minutes.



With ABS out of the league on its core operation but continued its Yuletide tradition online, GMA dominated with its creative juices without any virtual competition (on free-to-air). Had the tragedies not happened, the dominant network would still rub it in further at the expense of the former rival.

Meanwhile, momentum-gaining TV5 didn’t revive their own CSIDs after being frozen in the mid-2010s. They might not even have one, even if they have two (soon: three) waves of local entertainment blocktimers running in the bag. As of this publication, “Tuloy Pa Rin Ang Pasko,” their official song was officially released hours ahead of GMA’s rescheduled premiere; the official video is yet to be released.

But we digress, if a local supermarket (i.e. not like SM, Robinsons, AllDay, WalterMart or Shopwise) played at least one of the previous editions in the speakers of supermarkets, it means they still have an impact on its patrons or it is in their discretion of the management. Had the Giant Lantern Festival continued to be held normally in my hometown of San Fernando, Pampanga, at least one competing barangay would integrate it at the individual round.

Whoever network got the most plays in the establishments, well, they earned the general reputation.


I guess we all know who is that media giant.

Nevertheless, the model offers motivation for the creative department for producing the annual audio-visual masterpiece.

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Featured image courtesy of Gerd Altmann / Pixabay

Data table created on Microsoft PowerPoint 2016

Graphs provided by Desmos graphing calculator


Swiping through the 2010s: 2013

AS THE SAGA of the 2010s continues on its fourth episode, the year 2013 cannot be described in any word.

What we do know is that From the Tube and Timow’s Turf were born.

We remember Miley Cyrus, a former Disney star, twerked and swung around the wrecking ball naked. We remember how Robin Thicke hated these blurred lines and we were confounded on how foxes say.

Can you do the Harlem Shake? Can you do some nasal singing a la Daniel Padilla and sing “Nasayo Na Ang Lahat”?

Did you know that My Chemical Romance got disbanded and Lorde told us that we will never be royals?

Did you know the lyrics of Frozen’s Let It Go?

FUN FACT: Did you remember that our peso-dollar exchange rate was stable on the 40s and then it goes weaker after that?

What else the indescribable 2013 was well known for?


Per Detail

January 17: The USS Guardian runs aground on Tubbataha Reef.

January 21: US President Barack Obama swears in for his second and final term in office.

February: [ELECTION 2019] The Roman Catholic Diocese of Bacolod posted a large tarpaulin in San Sebastian Cathedral listing the candidates of Team Patay and Team Buhay as a form of vindication over the recently passed RH Law.

February 9: Allied Banking is dissolved and is merged with the Philippine National Bank (PNB).

February 10: Crocodile Lolong dies in captivity in Agusan Marsh.

February 11: Pope Benedict XVI announces his intention to resign at the end of this month due to “advanced age.” He is the first pontiff to relinquish in six centuries. This move triggers the wave of abdication of European monarchs.

February 12: Philippine gunmen claiming to be part of the royal army of the Sulu Sultanate lands on Lahad Datu, Sabah causing a six-week standoff.

February 28: During the live broadcast of Wowowillie on TV5, Willie Revillame interrupted and scolded co-hosts Ethel Booba and Ate Gay as he uttered a tirade about how Ethel confronted him in the dressing room. This is where the signature, “You don’t do that to me,” occurred. His renewed show on that network lasts for another seven and a half more months until cancellation.

March 5: Hugo Chavez, the Venezuelan president who started a revolution in 1999, is dead.

March 13: The papal conclave elects Cardinal Jorge Mario Bergoglio of Argentina as Pope, taking the name of Francis.

March 16: The Solaire Resort & Casino at the Entertainment City in Parañaque opens to the public, becoming the first resort-casino complex to open in the area.

March 21: Kris Aquino is interviewed dramatically for half an hour on TV Patrol over the problem with her husband, James Yap, and promises to leave the network to spend time with Bimby. Despite the broken promise over the committed shows, she files temporary restraining order against Yap from her and her son.

April 8: Margaret Thatcher, the first female British Prime Minister, passes away at 87.

April 15: Boston Marathon Bombing

May 9: The Philippine Coast Guard shot a Taiwanese fishing vessel in the exclusive economic zone.

May 13: Midterm Election Day. Grace Poe aces the Senate race. Nancy Binay wins, despite evading debate, while Risa Hontiveros fails to make the cut for the second time.

May 19: Bella Flores, the actress who is well known for kontrabida roles and slapping the country’s biggest stars, dies at 84 due to complications from recent hip surgery.

May 31: AKTV on IBC expires. Before their deal’s expiration, IBC acquires the rights to broadcast ONE FC. The broadcast of that year’s PBA Governor’s Cup (the last conference of the season) — particularly on the elimination round — maintains on the government-owned channel.

June 5: Due to the alleged MOOE distribution, Juan Ponce Enrile resigns as Senate President. In the next Congress, Franklin Drilon succeeds him for his third stint.

June 6: Former CIA employee Edward Snowden discloses operations engaged in by a U.S. government mass surveillance program, well-known by code name PRISM.

June 8: 13-year-old singer Roel Manlangit wins Pilipinas Got Talent 4. His victory is not well received by netizens due to the preferential trend of male singers with a tragic background story. The franchised talent competition is expected to undergo hiatus for the next three years.

June 10: My Husband’s Lover premiered on GMA Network. Starring Tom Rodriguez, Dennis Trillo and Carla Abellana, it is credited to be the first gay-themed teleserye. Though it is not the longest teleserye of any network, it is the most controversial and memorable due to the exposition of relevant social issues such as homosexual relationships, homophobia and infidelity.

July 1: Croatia becomes the 28th member of the European Union.

July 12: The Philippine Daily Inquirer publishes the Pork Barrel Scam, detailing how senators and congressmen divert the pork barrel to fake non-government organizations created by Janet Lim-Napoles.

July 13: Cory Monteith, known for portraying Finn Hudson in Glee, dies at 31 due to drug overdose in Vancouver.

July 22: Prince William and Catherine, Duchess of Cambridge beget their firstborn, Prince George.

August 10: Gilas Pilipinas ends the Korean curse at the Mall of Asia Arena during the semi-finals of 2013 FIBA Asia Championships, 86-79. The following day, though they book a ticket to Spain for next year, they lost to powerhouse Iran in the finals.

August 12: MNLF leader Nur Misuari unilaterally declared the independence of the Bangsamoro Republik. The Philippine government refuses to recognize it and neither other foreign governments have legitimately recognized it.

August 16: MV St. Thomas Aquinas (owned by 2GO) collides and sinks with MV Sulpicio Express, leaving 108 dead and 29 missing.

August 25: The MTV Video Music Awards is held in Barclays Center, Brooklyn, New York. Miley Cyrus becomes the subject of the limelight as she twerks as Robin Thicke enters the stage, belting out his signature song “Blurred Lines.”

August 26: Due to the bombshell report in the PDAF scam, the Million People March is summoned at the Quirino Grandstand.

September 9-28: For 19 days, MNLF and the government forces clashes in Zamboanga City.

September 26: COMELEC disqualifies Laguna governor ER Ejercito for overspending.

September 28: Megan Young is crowned as Miss World.

October 15: A 7.2 earthquake rattled Bohol, killing 144 and injuring 291. Some of its heritage churches are reduced into rubble and some Chocolate Hills are damaged by landslides (the bell tower and observation deck are destroyed). In Cebu, the bell tower of the Basilica Minore del Santo Nino collapses.

October 30: In light of the pork barrel scam and vigilance of public coffers, President Noynoy Aquino defends the Disbursement Acceleration Program over live television. The mechanism is expected to be struck down as unconstitutional next July.

November 5: During an interview in Unang Hirit with Atty. Alfredo Villamor (the lawyer of Napoles), Arnold Clavio irked “Pansira ka ng araw.”

November 7: Janet Lim-Napoles is summoned before the Senate.

November 8: Supertyphoon Yolanda (Haiyan) slashes Eastern Visayas. During the coverage, Atom Araullo braves the wrath of storm in Tacloban, Leyte while Love Anover recounts the trauma under the refuge at Palo Cathedral, also in Leyte. The superstorm leaves 6,000 killed, 15,000 injured and 11 million affected.

November 20: The Supreme Court declares PDAF unconstitutional.

November 30: Fast and Furious star Paul Walker dies from a vehicle collision. Before his fate, he attended the charity for the victims of Supertyphoon Yolanda.

December 1: For the Mega Manila market, ETC and Solar News Channel swap frequencies beginning this day.

December 5: Nelson Mandela, the first president of post-apartheid South Africa, passes on at 95.

December 17: Bea Rose Santiago is crowned as Miss International in Tokyo, Japan.

December 23: TV5 inaugurates the new Media Center in Reliance, Mandaluyong City.


The next episode (2014) will be released this July.

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State of Aerial News Gathering

[Requested by and collaborated with JC Domondon]

LAST MONTH, Jenine Shiongshu’s request roamed on the big wheels in delivering the news. Now, buckle up and we will take off and touch the sky.

Airborne newsgathering is another way of enhancing the events happened, as said on the tin, captured tens of hundreds of meters above many heads.

In the Philippines, it’s mostly used to cover live news and traffic reporting, notably during their morning shows.

During the early days of television, ABS-CBN operated a jet back in the late 60s/early 70s as captured and detailed in their 50th Anniversary documentary in 2003. However, it was not certainly clear what purpose was it served.

However, the modern airborne electronic news gathering in Mother Ignacia began with DZMM’s Ricky Velasco. He was the brainchid host of Sky Patrol, which will or could have celebrated 20 years come September; the last time they roamed the skies was during the aftermath of Typhoon Lawin in 2016. The whereabouts now remain unknown.

Meanwhile, DZRH had “Eye in the Sky” in the 2000s, lasting about five minutes in the morning almost every day but it seemed to be discontinued.

With the commercial debut of the quadcopter, popularly known as a drone, maintaining a helicopter is obviously more costly (account oil, restorations, repairs for missing or rare parts and storage in the hangar) than to an unmanned aerial vehicle.

Despite being popularly called a “drone,” it’s actually called a quadcopter. It’s understandable why people use a common one syllable term than the specific three.

For the news organizations, it’s the future… now in their hands today. CNN (US) has one; Philippine Daily Inquirer owns one.

However, with interest of investing in and operating a commercial drone, it arises potential ethico-legal issues, divided into four main aspects: regulations, privacy, safety, and noise.

This is why during the Papal Visit in 2015, the Civil Aviation Authority of the Philippines (CAAP) imposed a no-drone zone when the pope goes and one of them risks paying the fine.

So how will it respond to the networks?

Despite the biggest investment figures, ABS-CBN seemed that they did not invest much on drone journalism but in GMA, only Raffy Tima invested the said UAV to cover enhancing and significant stories from the restoration of the Manila Cathedral in 2014 and the aftermath of Kentex factory fire in Valenzuela the following year.

The only moment he used UAV outside newsgathering was during the Eat Bulaga’s Sa Tamang Panahon concert in the Philippine Arena, Bocaue, Bulacan on October 24, 2015.

However, UNTV was first to use drones for their live news reporting in 2013, covering the aftermath assessment of the Bohol earthquake and Supertyphoon Yolanda. For regular newscasts, they cover traffic situation in the Metro. Due to their strict adherence to work ethic, including those of professional proper diligence of technology, the CAAP registered and given certification of their drones just last month.

What do you think will be the future of airborne newsgathering in the Philippines? Do think out in the comments below.

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Photo courtesy of Wikimedia Commons